The Mobile Shop
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Back-to-school deals worth circling
Find everything you need for back-to-school: the latest phones, smart plans, and reliable home internet. Plus, earn tons of PC Optimum™ points!*
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The back of silver google pixel 11 pro pictured below "Google Pixel 11 pro" next to a red rectangle containing "Get up to 1,200,000 points"
The back of silver google pixel 11 pro pictured below "Google Pixel 11 pro" next to a red rectangle containing "Get up to 1,200,000 points"
The back of silver google pixel 11 pro pictured below "Google Pixel 11 pro" next to a red rectangle containing "Get up to 1,200,000 points"
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Get 20GB for $45/mo
When you bring your own phone with Fido and Virgin Plus. Get this plan in store today!
Book an appointment
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Get 20GB for $45/mo
When you bring your own phone with Fido and Virgin Plus. Get this plan in store today!
Book an appointment
Book and attend an appointment to earn 10,000 PC Optimum points.
Book and attend an appointment to earn 10,000 PC Optimum points.
Book and attend an appointment to earn 10,000 PC Optimum points.

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Bundle internet & TV packages

Find the best internet option in your area on one of Canada’s best networks.
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Where PC Optimum MembersTM shop mobile

Earn and redeem

Earn PC Optimum™ points and redeem them toward the things you love—including your next phone.

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Exclusive perks

Enjoy exclusive offers, rewards, and savings, only available for PC Optimum™ members.

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Expert advice

Get expert advice from our Mobilists to find the right phone and plan—all in your local grocery store.

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Contact us

Live chat with a Mobilist®

Our live Mobilist® team is available to answer your questions from 10am – 9pm EST, 7 days a week.

Three Mobilists laughing
Three Mobilists laughing
Three Mobilists laughing

Find The Mobile Shop nearest you

Come visit us in store to easily compare phones and plans to find the best one for you.

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Two Mobilists looking at monitor
Two Mobilists looking at monitor
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Legal Details

*Device handing fees may apply, Taxes extra. Subject to credit approval. A down payment may be required based on our evaluation of your credit. PC Optimum™ points earned vary by device and plan. Product availability may vary by store. Subject to change. Conditions apply. Visit themobileshop.ca for full details.

The Mobile Shop™ is a division of Loblaws Inc.

Contact our Head Office:
The Mobile Shop
600-500 Lakeshore Blvd. West
PO Box 600
Toronto, Ontario M5V 2V9